Sway: The Irresistible Pull of Irrational Behavior. Book author: Ori Brafman and Rom Brafman Reviewed by: John M. Grohol, Psy.D. ~ 7 min read. You know. Work that Rom and Ori Brafman have pulled together gives clues in this book review. Plus I add some commentary. Our Major Challenge is. Sway introduces us to the Harvard Business School professor who convinced In Sway, Ori and Rom Brafman not only uncover rational explanations for a wide .

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There is no difference Oh, and you might want to write the book with your brother.

Also all three were able to show their opinion and back it up with information they thought necessary. In Swayrenowned organizational thinker Ori Brafman and his brother, psychologist Rom Brafman, answer all these questions and more. View brafmn 35 comments. It falls short on meaningful substance, and some areas are fluff laden. We cannot change our irrational side.

Don’t have a Kindle? Ori and Rom Brafman have done a terrific job of illuminating deep-seated tendencies that skew our behavior in ways that can range from silly to deadly. To drive home their points, the authors use contemporary examples, such as the pivotal decisions of presidents Lyndon B.

It is written in a way that will grab your attention. It had been stalking me on my Amazon recommendations queue for at least a year, but Braffman had resisted it successfully until this weekend, when I came across it in the bookstore and finally succumbed.


Then image over ruled substance and lead Portland to pass on drafting Michael Jordan. Imagine that there are cultures that will decide whether to help you or not based on whether they think you deserve to win or not.

Sway: The Irresistible Pull of Irrational Behavior – Carol Sanford

The book relates a famous experiment which demonstrates that people will go along with obvious wrong answers in a line length comparison test rather than contradicting other members of the group who were actually researcher confederates. In bgafman timely but thin collection of anecdotes and empirical research, the Brafman brothers—Ari The Starfish and the Spirea business expert, and Rom, a psychologist—look at sway, the submerged mental drives that undermine rational action, from the desire to avoid loss to a failure to consider all the evidence or to perceive a person or situation beyond the initial impression and the reluctance to alter a plan that isn’t working.

Value attribution relates to how valuable we perceive an item or service.

Thinking with People Who Think Differently. Top Reviews Most recent Top Reviews. Once we are swayed there is almost bramfan turning back.

In the epilogue, the authors summarize their main points and offer a few hints on how to avoid being negatively impacted by some of the factors most likely to sway us to make questionable choices. Apr 26, Ayush Shrestha rated it it was amazing.

Sway: The Irresistible Pull of Irrational Behavior

I swear author Ori Brafman must brafmann been at my elbow on several occasions when the opportunity for extreme stupidity presented itself and I jumped at it rather than holding on to some vestige of the mental acuity I am sure I possess. There are two major flaws with Sway. But it makes for a maddening read.


The stories are revealing, but focused on a few common causes of irrational behavior, the book doesn’t delve deeply into the psychological demons that can devastate a person’s life and those around him. The Art of Choosing. Hardcoverpages.

The Art of Thinking Clearly. This has expanded my vocabulary and make me more likely to engage in intellectual conversations. This book is enriching.


If you ever needed some proof about why you should encourage your kids — this is it. This is fine and they’re good enough storytellers to keep your attention, but being trained in psychology and the associated research methods myself, I kind of a geek for descriptions of study designs, hypotheses, and the like. In Sway, Ori and Rom Brafman not only uncover rational explanations for a wide variety of irrational behaviors but also point readers toward ways to avoid succumbing to their pull.

In one study, without realize it, women took on brafmah men expected of them on phone calls men were told they were beautiful or plain in a dating service. It’s never made clear.