: Dyplomacja publiczna () by Beata (red.) Ociepka and a great selection of similar New, Used and Collectible Books available. Title, Miękka siła i dyplomacja publiczna Polski. Author, Beata Ociepka. Publisher , Scholar, ISBN, , Length, pages. 1 B. Ociepka, Komunikowanie międzynarodowe, Wrocław , p. . 8 B. Ociepka, Dyplomacja publiczna jako forma komunikowania międzynarodowego, [in:].

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Miękka siła i dyplomacja publiczna Polski – Beata Ociepka – Google Books

Abstrakt The paper has the objective to present public diplomacy as a discipline requiring interdisciplinary approach.

Poland’s public publiczzna has been strongly oriented on Europe and shaped by geopolitics.

Taylor, Routledge, London Public diplomacy was defined in the paper as a symmetrical form of international, political communication targeted at foreign public opinion in order to facilitate the achievement of the goals of state abroad. The paper has the objective to present public diplomacy as a discipline requiring interdisciplinary approach.

At the current stage of development of the discipline, the approach rooted in the theory of international relations is dominating. Skickas inom vardagar.

Kaneva, Routledge, London Melissen, Palgrave Macmillan, Publicznx Chanel Daniele Bott Inbunden. The Polish case illustrates how a mid-size country in Europe attempts to impact the public opinion formation abroad while implementing soft power tools.


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It integrated transmission and network models of communication. Soft Power in International Relations, ed. Therefore, there is nothing more as an aggregate of paradigms and ociep,a of two disciplines implemented at the ocipka. New public diplomacy should not be equalized with political propaganda. Miekka sila i dyplomacja publiczna Polski Beata Ociepka.

The Polish model reflects the relevance of public diplomacy domestic dimension and the focus on foreign politics on memory. The New Public Diplomacy.

Beata Ociepka — E-International Relations

Bibliografia Branding Post-Communist Nations. Beata Ociepka is a political publcizna specializing in international relations and international communication. Main institutions of public diplomacy – Geopolitical context – Positioning the country in Europe – Public diplomacy as a communication model – Country branding – Messages and ocidpka – Public diplomacy as a Rubik cube – Domestic dimension – Politics on memory – Mediated public diplomacy – Development cooperation and promotion of democracy as public diplomacy.

The new public diplomacy acknowledges non state organizations as actors of international relations and adjusts to the logic of globalization.

Poland’s New Ways of Public Diplomacy

Sincewhen Poland joined the EU, the country has used public diplomacy to inform the world about its achievements. Handbook of Public Diplomacy, eds. Publoczna, Palgrave McMillan, London The New Public Diplomacy: Her recent research has been focused on public diplomacy and international broadcasting.


This book analyzes when and how Poland implemented public diplomacy.

Ociepka systematically analyzed the Polish utilization publiczba key public diplomacy instruments including cultural diplomacy, branding and Twiplomacy, and properly placed them within historical and theoretical contexts.

The author explains it as a form of external political communication of governments conducted in cooperation with non-state actors to position the country internationally.

Komunikowanie miedzynarodowe Beata Ociepka. Becoming Michelle Obama Inbunden. The author suggests inclusion of the tools used for the analysis of political communication into the body of research on new public diplomacy. E-mail do autora Logowanie jest wymagane. Marketizing National Identities in the New Europe, ed.

Lucas, Martinus Nijhoff Publishers, Leiden